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Sep 20 10

Reinventing Renewal Marketing for the Digital Age

by Administrator

In the world of circulation marketing, common experience has led us to believe that there are a number of givens that are so certain that they need not be questioned. Renewal marketing has long fallen into that category. Repeated tests by numerous publications over many years have all reinforced that renewal efforts should be sent early and often. While the individual renewal series details may vary, at this point it is pretty safe to say that almost all renewal programs are coming from the same playbook.

As we all know, the past few years have brought dramatic changes to the publishing industry and the circulation marketing process. Chief among those changes has been the growth of internet sold subscriptions. When compared to the costs associated with the other major sources of subscriptions, it is easy to see why internet sold subscriptions are so appealing. Here

Aug 26 10

Helping Dog Rescue Via Facebook

by Administrator

In early July, Perry Marshall (the guru of Goggle Adwords marketing) was very kind to feature my volunteer marketing work for a local dog rescue group in his blog. If you would like to read about what happens when you mix your passion with your business knowledge, here’s the link:

http://www.perrymarshall.com/9836/rescuing-dogs-on-facebook/

As part my volunteer work with the dog rescue group, I built and continue to update a website for Bully Breed Rescue.

http://www.loveabull2010.com

May 17 10

Welcome to Circblog.com

by Administrator

Welcome to Circblog.com.

In the coming days, I will start posting articles on the current state of circulation marketing and management.