Why you should care about Facebook Marketing?
Facebook is the most visited website in the world with over 500 million active users. 50% of those members log in on any given day. That makes Facebook the #1 social network in the world helping people communicate efficiently with friends, families, and coworkers to update them about themselves, their interests, as well as events and activities.
Just as Google and the other search engines replaced the Yellow Pages as the source of where to go to find goods and services, Facebook has replaced the local coffee shop or bar as the place where people go to gather with friends and others who share similar interests and passions.
The combination of the vast number of active users along with the ability to identify and target the users individual interests is creating the next big direct marketing opportunity rivaling, if not surpassing, Google Adwords and the other search engine marketing programs which transformed the marketing world over the last ten years.
For more information about Facebook Marketing, please read below and also visit my new website www.fbookwiz.com
Most people agree that Search Engine Marketing was one of the most important advertising developments of the last 50 years. It changed the landscape of marketing and quickly became one of the most important forms of advertising in the world providing companies of all sizes with the opportunity to compete for the attention of their target audiences and measure the success of their efforts. The marketers that were among the first to identify and use that exciting new medium saw tremendous results. Facebook Marketing today is in its infancy similar to where Google was in 2003. Companies that act quickly have that same opportunity to get in on the next big advertising development of the next ten years.
As with most new forms of marketing, the rewards come not to the quickest adopters, but more to the smartest adapters. Successful Facebook Marketing is not a clone of an existing Google Adwords program, but instead requires a program that is designed to capitalize on the unique aspects of the Facebook experience. Already there are marketers that have “tried” Facebook and have “failed”. But a close inspection of those efforts reveals that those failures have more to do with the quality of the marketing efforts than they do about the quality of the marketing channel.Every day, more and more advertisers are starting to become aware of the awesome marketing potential available inside this active and growing community. Now is the time to get started to allow you to harness the power of Facebook Marketing for your products and services.
Successful Facebook Marketing requires a multi-faceted approach. Starting with a well defined strategy, a successful campaign combines a strong audience targeting plan and efficient media buying with effective ads and landing pages. Add a well defined testing program and thorough reporting and you have all the elements necessary to achieve success.
Facebook Marketing is fast. You can have your initial campaigns running in just a few weeks, or sometimes days, from when you decide to get started.
Facebook Marketing has three distinct phases.
Like all good marketing, Facebook Marketing starts with a well defined plan. Identifying goals, targeting the audience,conceiving copy platforms for ads and landing pages, organizing elements to be tested, and specifying the metrics to measure results are all elements of a complete Facebook Marketing plan.
With a strong plan in place, next comes the implementation phase. Thorough detailed schedules, timely media buying and bid management, interesting ads, and effective landing pages are all part of a well managed campaign.
Do you really need to commit to Facebook Marketing? The simple answer is "Yes". Without a thorough Facebook Marketing program, you may have a Facebook presence, but you don't really have a business. A successful Facebook Marketing program is going to allow you to build a strong relationship between your brand and the active participants in this fast growing marketplace.
There are many uses for Facebook Marketing.
If you are interested in finding out more about my services, have questions, or would just like to talk, please contact me either by phone, email, or the form on this page.
Stuart R Jordan Consulting LLC
10 East Meadow Lane
Norwalk, CT 06851