Stuart R Jordan Consulting LLC - Circwiz.com

Most people agree that Search Engine Marketing was one of the most important advertising developments of the last 50 years. It changed the landscape of marketing and quickly became one of the most important forms of advertising in the world providing companies of all sizes with the opportunity to compete for the attention of their target audiences and measure the success of their efforts. The marketers that were among the first to identify and use that exciting new medium saw tremendous results. Facebook Marketing today is in its infancy similar to where Google was in 2003. Companies that act quickly have that same opportunity to get in on the next big advertising development of the next ten years.

As with most new forms of marketing, the rewards come not to the quickest adopters, but more to the smartest adapters. Successful Facebook Marketing is not a clone of an existing Google Adwords program, but instead requires a program that is designed to capitalize on the unique aspects of the Facebook experience. Already there are marketers that have “tried” Facebook and have “failed”. But a close inspection of those efforts reveals that those failures have more to do with the quality of the marketing efforts than they do about the quality of the marketing channel.

Successful Facebook Marketing requires a multi-faceted approach. Starting with a well defined strategy, a successful campaign combines a strong audience targeting plan and efficient media buying with effective ads and landing pages. Add a well defined testing program and thorough reporting and you have all the elements necessary to achieve success.

Facebook Marketing is fast. You can have your initial campaigns running in just a few weeks, or sometimes days, from when you decide to get started.

Facebook Marketing has three distinct phases.

Like all good marketing, Facebook Marketing starts with a well defined plan. Identifying goals, targeting the audience,conceiving copy platforms for ads and landing pages, organizing elements to be tested, and specifying the metrics to measure results are all elements of a complete Facebook Marketing plan.

With a strong plan in place, next comes the implementation phase. Thorough detailed schedules, timely media buying and bid management, interesting ads, and effective landing pages are all part of a well managed campaign.

Do you really need to commit to Facebook Marketing? The simple answer is "Yes". Without a thorough Facebook Marketing program, you may have a Facebook presence, but you don't really have a business. A successful Facebook Marketing program is going to allow you to build a strong relationship between your brand and the active participants in this fast growing marketplace.

There are many uses for Facebook Marketing.

• Introduce your brand to prospective users in a setting that they are comfortable.

• Reinforce your relationship with your audience by creating involvement.

• Reactivating your relationship with past customers who may have fallen out of touch.

• Converting your Facebook audience into customers.

• Defines goals
• Targets the audience
  
• Identifies assets
• Creates the marketing theme
• Sets campaign timing & sequence
• Develops the offer

• Creates create campaign budgets and schedules
  
• Conceives creative platform
• Develops media plans to reach the targeted audiences
• Organizes and prioritizes elements to be tested
• Defines the metrics for measuring success
  

• Set-up and manage campaigns
• Develop interesting ads
  
• Construct effective landing pages
• Manage media buying and bid management
  
• Organize and monitor campaign tracking
• Track spending and reconcile budgets
  

• Evaluate the effectiveness of audience targeting
• Identify the best performing creative
• Discover demographic and psychograhic audience interests
• Calculate conversion statistics, cost of acquisition and lifetime value