Stuart R Jordan Consulting LLC - Circwiz.com

Sometimes, due to an unfilled open position or during a period of transition, the need for a temporary circulation marketing director may arise. At times like that, having an experienced hand to guide the operation can make the difference between calm and chaos. I have helped numerous publishers through these challenges providing:

Circulation strategies

Circulation department supervision and guidance

Management reporting

Staffing plans

Circulation management is equal parts marketing, management, and analysis. And no two circulation operations are identical. The unique needs of your business will determine what the appropriate departmental organization should be. I have worked with numerous publishers to help them organize the department and its functions that best suited their needs. I can help you to define:

Departmental organization options

Functions and responsibilities

Organize management and departmental reporting packages

There is no single fulfillment solution that is right for all situations. The key to deciding if your current fulfillment program is optimal, or if there is a better solution, starts with a thorough evaluation of needs. Then, the goal becomes to match those needs with the best solution. That may be an internal function, or it may be at one of the many qualified fulfillment vendors. I can help you get to that solution with one of the following services:

Fulfillment needs analysis

Fulfillment RFP preparation

Contract negotiation

The task of evaluating the inner workings of a potential business acquisition can be quite tricky. Being able to see past the facade created by the sales prospectus and discern what is really there is an art that is perfected over time. I have had the opportunity to work on many of these projects over the last 30 years. I know what to look at and how to find the true details that may be hidden in the depths of the data room. Many clients have acknowledged the invaluable contributions that I have made to the analysis of their prospective acquisitions. One client even went to far as to say, "Thank you for saving me millions of dollars." When you are in the process of buying a publication (or entire publishing venture) I can help you with:

Circulation statistical verification

Multi-year business plan forecasting

Independent marketing plan evaluation

Business operations analysis

Customer database examination