Stuart R Jordan Consulting LLC - Circwiz.com

Even in today's challenging business environment, the publishing business is still viable. However, now more than ever, the need for a fully developed strategic plan is essential for a publisher to develop and operate a successful business.  The future lies in the development of a fully integrated business model that allows publishers to leverage their unique assets (content and audience) across multiple media channels. I have been working with publishers to define their strategic opportunities, and in some cases to reinvent their business paradigm to reflect today's broadening media landscape.  The goals of the strategic plans are:

Define the business opportunities

Assess market demand and interest

Analyze competitive factors

Define implementation plans and timelines

Set management goals and objectives

The publishing business model can be quite complicated. Optimization of a business with multiple revenue streams and expense categories requires an integrated business plan which lets you organize all of your business assumptions and see the short term and long term projections. I have worked with many publishers at various points in their publications development to create detailed business plan forecasts. These plans give you a road map to the future and allow you to establish performance goals and business requirements. Whether launching a new publication or repositioning an existing one, step one in the process should be your business implementation plan . Depending on the specific needs of your business, an integrated business plan should include one or more of the following elements:

Detailed financial forecast

Editorial mission statement and content development plan

Product manufacturing and distribution plan

Audience development plan

Advertising marketing & sales plan

Website and online marketing plan

Ancillary product plan

Organization chart and staffing plan

Infrastructure plan

Management monitoring metrics and operating goals

Every publication, whether ad-driven or circulation-driven needs some form of circulation modeling to forecast circulation levels, print orders, circulation income/expenses and cash flows. With over 30 years of experience with all sorts of circulation models, I can help you:

Select the appropriate modeling solution

Initialize and build circulation budgets 

Update and reconcile circulation models

Run multi-year what-if scenarios 

Train you and your staff how to get the most from your model

One of the big challenges facing traditional publishers is determining how to expand or reinvent their business to address the changing media landscape.  I have helped numerous publishers address this opportunity by conceiving and implementing expanded business models that span the channels, both new media and old media, resulting in business growth and increased revenues.  I can work with you to help to develop plans to:

Develop an online audience for your off-line products

Create marketing programs to sell your existing products to your online audience

Evaluate your online marketing efforts to determine the lifetime value of an online customer

Help develop and market new online products that expand your brand

Develop detailed multi-year online marketing business plans