Stuart R Jordan Consulting LLC - Circwiz.com

Acquiring new customers efficiently is key for all subscription and membership businesses.  The best marketing programs look to employ a wide variety of sources to achieve their goals. With extensive experience in getting the most out of a wide variety of sources, I can help you get the most out of your new customer promotions. New customer acquisition services include:

Campaign planning

Promotion analysis

Source mix optimization

Testing results review and recommendations

Digital marketing opportunities available via the internet add a powerful set of tools for new customer acquisition. While these channels function on the same direct marketing principles that we are accustomed to, they all add new challenges to the planning, implementation and analysis process. I can help you get started correctly with:

Digital list building

Email marketing

Pay-per-click (PPC) search marketing

Renewals = Profits. Maximizing your subscription business comes from optimizing customer retention. Mastering the renewal process is an area that I have focused on for many years. I can help you to analyze your renewal program and identify the opportunities to improve your renewal rates and increase your subscription profits. Renewal marketing services include:

Renewal marketing strategies

Renewal series creative review

Renewal series performance analysis

Continuous renewal programs

Planning to start a new publication? Or perhaps thinking about launching additional products to sell to your customer base? The planning and execution of the marketing tests for these new ventures can be critical to their eventual success.  With the experience of numerous new product tests, I can help you plan the appropriate marketing tests to judge consumer interest and product potential. New product test marketing services include:

Consumer market research 

Pricing strategies

Offer strategies

Prospect universe analysis

Test matrix planning

Format and creative test plannng